A Running List of Fashion Brands Making Donations, Offering Discounts, Trying to Survive Right Now

A Running List of Fashion Brands Making Donations, Offering Discounts, Trying to Survive Right Now

At the intersection of a conflict that finds us wondering how to responsibly support the brands—both big and small—that have often supported us through the philosophical mechanisms of empowerment, expression, community, inspiration, and so forth, resides a gigantic question mark that seems only to get bigger as the weeks proceed, the quarantine persists, and the pandemic grows more catastrophic. The schools of thought tethered to this conflict are many ranging from those that encourage conscious consumption from the small businesses you like (if you can) to those that reinforce the risk at which we put the various hands that must touch the product in order to get it from brand to you. 

I don’t know what the correct response is, but I do know that I care to support, sustain (even celebrate) the labels that have been there for me when I’ve needed them. This doesn’t have to mean commerce, as Harling aptly pointed out in an e-mail conversation we recently published, “Small things add up. Engagement/community/awareness is a form of value, even if it’s not as tangible as money in the bank. It still matters, especially because it can have a cumulative effect.” It also does not supersede the urgency with which we can all donate something.

And thus, a good thing, I think, that we can do right now is to make you aware of which brands are doing what to support who (be it an organization or themselves) and how. Below you’ll find a list of designers, which we will be updating in real time, with links to their sites and brief summaries of their efforts. Do with this information whatever you want and above all else, stay safe.


Brands contributing to relief efforts

Rosie Assoulin – Everything on the site is 20% off, and if you email the team when you receive your order confirmation, they will donate 15% of your purchase to a charity of your choice.
Tibi – An online sample sale at up to 80% off. The Tibi warehouse has also set aside 1,000 pieces for you to nominate a worker to which you’d like to send an outfit by tagging @tibi on Instagram or completing the form here.
RIXO – Donating 10% of profits from rixo.co.uk to Age UK; RIXO launched a ‘Stay at Home’ T-shirt, of which 50% profits will go to NHS Charities COVID-19 Urgent Appeal.
Monogram – Use Code “Together” at checkout for 25% off + donating 10% of sales to Feeding America.
Emily Levine
– 10% of sales will be donated to the hospital of Bergamo, Papa Giovanni XX.
Live The Process – 20% of proceeds will go to Food Bank NYC to support local communities and ensure access to food for so many in need. Every $1 provides five meals.
Tanya Taylor – Creating 5,000 non-medical grade masks for distribution to NYC hospitals. 100% of site donations will go directly to the creation and distribution of more masks. Website archive sale with styles up to 60% off and with every purchase made, they will produce and donate 5 more masks.
Viva Aviva – 20% of all online sales will be donated to Food Bank NYC.
SVNR – Donating 50% of web sales to Meals on Wheels to provide food for the elderly.
NST Studio – 20% of all proceeds from each purchase are being donated to Covid-19 Charities plus up to 35% off select styles.
Khaite – Stay at Home Sale, save 40% on select styles. Khaite is also donating $10,000 to the nonprofit organization Baby2Baby, which is on the ground providing essential items to children and families impacted by the COVID-19 pandemic. Additionally, for the next 30 days, Khaite will donate 10% of khaite.com sales to Baby2Baby.
Staud – 10% of proceeds from each purchase are being donated to Meals on Wheels plus 25% off site-wide with code THANKYOU25.
Brinker & Eliza – Donating 10% of the profits from all purchases to the Domestic Workers Coronavirus Care Fund plus receive 15% off site-wide until 4/30 with the code ‘OneLove.’
The Nue Co. – Donating 30% of all proceeds (inclusive of their 600% increase in immunity-boosting products) to Hospitality in Action in the UK and direct donations to small businesses in NYC on a rotating basis.
Pamela Love – The designer is making jewelry from home out of polymer and selling them with 100% of the proceeds going No Kid Hungry.
Entireworld – 10% of all sales will go to Doctors Without Borders through April 6th.
Donni – Donating 15% of all proceeds to LA Food Bank, which distributes food and other essential items to children, seniors and families in need.
AGL – Donating 30% of online sales to support the medical staff in the region of Marche where the company has its headquarters and factory.
Sleeper – For the entire month of April, the brand’s blue merchandise will be 40% off, and 20% of those sales will be donated to civic organization Happy Today.
Koio – 35% off merchandise sample sale. A percentage of sales will go to the Red Cross and Food Bank NYC (details here).
Linda Farrow – 10% of online sales from a curation on their site will go to the COVID-19 Urgent Appeal for the months of March and April.
Lele Sadoughi – Donating 5% of proceeds to Meals on Wheels.
Everybody.World – Bundles added to Factory Flea from which 25% of each sale will go to Rainy Day Fund to cover the lost wages of factory workers who can’t work from home.
Universal Standard – Offering a free piece from the Foundation collection to every doctor, nurse, and medical worker who wants one, while supplies last.
Mansur Gavriel – With every purchase of the Bucket Bag (of any size and color), 10% of sales will be donated to GlobalGiving’s Coronavirus Relief Fund, which supports immediate and long-term relief within vulnerable communities.
Fivestory – Take 15% off the entire site, 15% of all proceeds will support the WHO’s Covid-19 relief efforts.
Machete Jewelry – Has partnered with Mask Match to donate masks to workers and hospitals who need them now by selling about 10,000 pieces of jewelry on their website at 50% off (pieces will range from $12 – $78). For each sale and piece purchased, they will be able to donate up to 25 masks.
AGMES – Donating 15% of all online sales now through April 15th to No Kid Hungry.
Marina Moscone – Producing Level 1 protective masks, donating directly to the staff at Mt. Sinai and Bellevue hospitals.
Coco Shop – 20% of proceeds to Feeding America plus 10% off your first order
Loup – 15% of proceeds to Meals on Wheels
Mr.Larkin – Donating 10% of proceeds from their collection to Houston Food Bank plus an additional 25% off new season arrivals with Mr. Larkin’s Thank You Sale.
Still Here – Donating 20% percent of sales to local NYC food bank Sephardic Food Fund.
Wol Hide – Shibori dyed tee proceeds are being donated to the Philadelphia food bank Philabundance.

Brands offering discounts

Susan Alexandra – 20% site-wide applied at checkout plus complimentary domestic shipping.
Lisa Says Gah – New loungewear added to sale section on site. Flash sale 20% off from 4/8-4/10 with code ‘REFRESH.’
Batsheva – Free shipping on US orders and a robust sale section.
Pretties – Loungewear and intimates selection curated on site.
Terry T – Free express shipping on all orders within Australia with the code ‘STAYHOME’ at checkout.
Ciao Lucia – 20% off the site with code ‘STAYHOME20.’
Brother Vellies – Orders placed will ship in 3-5 business days. Complimentary ground shipping is available for orders over $100 within the US.
Labucq 15% off site-wide through April 15.
Knickey Underwear – Free Shipping on US Orders over $60.
Parade – Save 20% on select styles.
Kule – Free shipping and returns.
Megababe – 15% off site-wide with code ‘STAYHOME15.’
Alison Lou – Fist-ever sample sale now online. Get 15% off with code ‘SPRING15.’
Rowing Blazers – Free shipping on all US orders.
Rachel Comey – Up to 60% off sample sale.
11 Honore – 20% off with code ‘MAR20.’
Rebecca Minkoff – 30% off site-wide using the code ‘WFH30.’
L.F.Markey – Mid season sale, discount applied automatically.
Wolf Circus – 15% off site wide with code ‘CYBERHUG.’
EMILY DAWN LONG – 10% discount on all online orders using code ‘THANKYOU10.’
Warm – 25% off with code ‘warmlove25’

Big brand donations of note

The Ralph Lauren Corporate Foundation – Committing $10 million to help teams, partners and communities impacted by the novel coronavirus pandemic. – RalphLauren.com
Gucci – Pledging 2 million euros to fight the COVID-19 pandemic. – Gucci.com
Armani – Giorgio Armani has pledged to donate a total of 2 million euros to Italy’s Civil Protection and various Italian hospitals – Armani.com
MAC Cosmetics – Will distribute $10 million to 250 local organizations across the globe supporting COVID-19 relief efforts – MacCosmetics.com
Prada – Prada S.p.A is financing the ICUs of three new hospitals in Milan. The Italian company has also reconfigured its factory in Perugia to produce 110,000 masks and 80,000 medical garments that will be delivered to Tuscan hospitals on April 6. – PradaGroup.com
LVMH – Using the manufacturing facilities of its perfume and cosmetics brands to process large amounts of hydroalcoholic gel, which it will distribute free of charge to health authorities in France. It has also promised to donate 40 million face masks. – LVMH.com
AG – AG has committed to donate $1 million to COVID-19 LA County Response Fund to help support community clinics and hospitals across the county. – AG
Aritzia – All profits will go to the Aritzia Community Relief Fund to pay employees and support their families through this challenging time. – Aritzia.com

Feature photo via CIAO LUCIA.

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